Earnings Report: October 2011
My best month by far, earning £56.92 in total. The majority of this revenue came from my email niche site, which generated £46.36. About half of the earnings from the email site, £26.65 to be exact, came from a 728×90 ad placed underneath the navigation bar on every page of the site.
The DIY niche site earned £9.65, which is a fall from peak times of around £20 per month, but this has a fall in ranking in Google to #3 for my keyword, and a resulting drop in traffic from around 600 page views per week in June to only 150 per week in October. I plan to increase the quality of the site content and start a new linkbuilding campaign to get back to #1 in ranking for my keyword, and also to try to start ranking better for some other related keywords.
To copy a segment from Pat Flynn – Things I learned this month.
Evaluate keyword CPC carefully. A hundred clicks with an average cost-per-click (CPC) of £0.05 will pay £5.00. Five clicks with an average CPC of £1.00 pays the same amount. Which is the easier to achieve?
Linkbuilding is not as easy as it is made out to be. It takes a lot of time to write an article, spin it, post it to article directories, social bookmark and then mass article submit it. Plus it takes a lot of organisation to keep track of this if you are doing it with a few sites. Make a spreadsheet and record everything you do. Not only will it serve as a to-do list, it may also help figure out what is (or isn’t) working in the whole process.